Cathy Winston is a leading expert on market-led business strategy. For over 20 years Cathy has worked with corporate clients on their market research and marketing consultancy projects, all of which were focused on finding opportunities to grow profits and to innovate to take advantage of changing times.
Delta Solutions were very fortunate to have had Cathy Winston as our mentor during the six month duration of the iGAP programme. I would strongly advise any start-up organisation to avail of Cathy's support.
Cathy led an idea generation programme which we ran for the senior 40 managers in the group. Her work in advance coupled with her leadership of the workshops ensured that the programme was interesting and thought provoking and, most importantly, led to real quality outputs. These in turn have been the source of several successful new business initiatives for Paddy Power. I would strongly recommend her to any company considering a similar exercise.
