Marketing defined by the grandfather of marketing Philip Kotler ‘is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires’. Yet the majority of SME’s do not recognize the impact that marketing can have on their business. Read On... By Cathy Winston on 20-03-2018 at 13:32
Innovation 4 Growth is a programme designed for ambitious businesses who want to use innovation for growth in the marketplace. I4G focuses on supporting companies to drive international growth through innovation. Read On... By Cathy Winston on 11-03-2018 at 11:40
What is an intrapreneur you may ask? According to Newlands, 2015, an intrapreneur is someone within a company that takes risks in an effort to solve a given problem. Why should you introduce an intrapreneurship programme in your company, well because intrapreneurs are the drivers behind innovation, they increase productivity, are proactive in understanding market trends and are the building blocks for a company’s success. Read On... By Cathy Winston on 01-03-2018 at 18:46
Starting a new business is challenging for most people, but starting a new business in a completely foreign industry is even more challenging. Shane Crilly was a successful solicitor who had worked in London and Sydney, and on his return to Dublin realised the pizza standard was not the same. He quit his job as a solicitor and travelled to Naples, Italy the birthplace of pizza and learned Italian cooking methods to make the perfect pizza. Shane now runs 5 successful stores in Dublin, with future plans for more. Read On... By Cathy Winston on 01-03-2018 at 11:26
This blog post is about competitive intelligence and identifying risks and opportunities early enough to allow companies to adapt its strategy. Read On... By Cathy Winston on 28-02-2018 at 00:54
In the midst of the recession most businesses lived with the philosophy of survival; take on any work that would keep the wolf from the door. That mindset and approach was absolutely necessary THEN, however now it is dangerous as we move back into a time of increased growth and development. To gain in this prosperous environment, to retain our top talent and our top customers, we must become creators again, we must be ambitious and fearless about growth. Read On... By Cathy Winston on 18-02-2018 at 13:15
Looking into the seeds of time is a Shakespearean metaphor for looking into the future. As company life spans are drastically decreasing, it is important to look to the future and be pro active in your business strategy. Read On... By Cathy Winston on 15-02-2018 at 18:56
How diverse is your business in terms of age, skills, cultures and gender? Do you include all of these groups in the conversation or is that still happening with just the seasoned suits? Read On... By Cathy Winston on 06-02-2018 at 20:39
There are normally 2 or 3 reasons why your profits are static or declining. According to the business experts this is known as the beginning of the end, so it is important to recognise the signs and look for other sources of growth. Read On... By Cathy Winston on 06-02-2018 at 14:59
Ever wondered about improving how your team communicates? This piece introduces the method of Cafe Conversation by World Cafe for insightful business conversations and effective communication practice. Read On... By Cathy Winston on 05-09-2017 at 00:30
Diversity of thought is becoming an important factor in company's growth, explains Cathy. We tend to... By Cathy on 05-04-2018 at 13:58
Thinking time is scarce these days, says Cathy. It may be beneficial to stop for a minute and figure... By Cathy on 05-04-2018 at 13:58
In this important talk Cathy explains that any crisis is related to a simple fact that the company is... By Cathy on 05-04-2018 at 13:57
This video covers the ever important point of feedback. Cathy is talking about importance of not being... By Cathy on 05-04-2018 at 13:57
In this video Cathy briefly talks about the image of the Irish companies on the international business... By Cathy on 05-04-2018 at 13:57
In this video Cathy talks about a situation where a company can end up in the rut of everyday grind and... By Cathy on 05-04-2018 at 13:56
In this video Cathy talks about the differences in circumstances in which most company find themselves... By Cathy on 05-04-2018 at 13:54