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Innovation: starts with an ambitious team, develops with an ambitious coach

Cathy Winston on Nov 13th 2018
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Joe Schmidt leads his team towards success in the 2019 World Cup with vision and dedication. A business coach can lead your team the same way, starting with ambition and driven by innovation.

It has been a really energising few weeks working with a number of companies on Innovation. Innovation is defined in many ways but for me it is about turning “thoughts into things” and “ideas into a commercial product or solution for customers”.

Like all businesses, your business has a lifecycle- where it started, how it scales and then matures. The time to look to the next chapter is when it has the funds to invest and before the curve dips. A business coach works really well at this point as he or she works to create more ambitious plans, to ask more challenging questions of you and your team, to share their success strategies from other projects and other industry business models and can bring more creative solutions. With open minds and an open facilitated conversation with your top team, it is absolutely possible to come up with some great opportunities for your business.

Here are 7 questions to get you started on the innovation journey, focusing on the Discover or Challenge Finding stage:

  1. Where do you want the business to be in 2-3 years from now? What is your ambitious profit vision for the company?
  2. What will you need to do to get to you vision? Look at customers; are you hoping to increase spend from existing customers or create relationships with new customers? Will you increase sales of the existing product/service or develop new products or services? Will you expand your share in your current market or enter into other international markets?
  3. What are the trends in terms of Politics, Economic, Social, Environmental, Technological or Legal, that could bring opportunities to your business?
  4. Who are your known and unknown competitors and how are they responding to industry trends? What can you learn from them?
  5. What impact are these changes having on your customers and what are their new needs or what is essential for them to succeed?
  6. How can you understand your customers better? How can you find ways to add more value, solve more problems or help them succeed?
  7. In 3 years from now, what will you want to be famous for or what will the recipe for your secret sauce be?


These questions are best answered with a group of employees during a brainstorming session such as Café Conversation. Set up a working lunch this week and start your innovation journey.

If you have any questions please email me @


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