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Learn how I can help to grow your business.
Business Reviews
Cathy can help you to develop a marketing-led business strategy by creating a marketing and customer mindset into your culture that will help you to achieve further growth.
Strategies built around your teams
Through a series of planning meetings, team workshops, mentoring and milestone sessions, Cathy will work with the CEO and the senior team to jointly agree the programme of work required. The checklst below serves as a menu of topics different companies have chosen to work on.
Marketing-led Business Strategy
Solutions through marketing led strategy implementation.
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Assess current situation
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Industry situation and trends
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Current market competition
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Changing needs of the customer
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Your current service performance
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Client base profit segmentation
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Identify potentials
- Countries and regions to grow into
- Service and product line extension
- Optimisation of business processes
- Introduction of secret sauce or story of your product or service
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Execute thoroughly
- Identify necessary actions that will
allow to realise identified potentials - Carry out the actions step-by-step
in order to achieve full realisation
- Identify necessary actions that will
HOW TO EMBED COMMERCIAL AND CUSTOMER MINDSET
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Work with your front-line staff to identify the ways you can improve service and then involve the rest of the team to break down silos and improve cross-functional communications, through cross-function projects.
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Clarify the customer journey from the first point of contact to the last, in any transaction or project and pinpoint the Moments of Truth that make the difference to the customer.
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Measure the customer experience across the journey and the effectiveness of your employees in terms of delivery of your products and services to the end user.
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Identify the opportunities to improve service and to close the gaps in performance. Afterwards agree on the required changes and move to implementation.
PORTFOLIO
Recent Projects
LEADERSHIP COACHING
I will help you develop a marketing-led business strategy by creating a marketing and customer mindset into your culture that will help you achieve further growth.
Through a series of planning meetings, team workshops, mentoring and milestones sessions, Cathy will work with the CEO and top team to jointly agree the programme of work required.
NEW CHAPTERS, NEW CHOICES PROGRAMME
- A group coaching programme tailored for all types of people.
- Upskilling workshops to improve your practical knowledge on managing your business, your finances, and career planning, your personal life
- Built through a network of people from all generations who can advise, mentor and support.
.jpg?width=5760&height=3840&name=cathy-2017_05%20(1).jpg "Cathy coaching a team")
INNOVATION COACHING
I have a deep understanding and experience in coaching top teams and innovation champions. So while working through the innovation projects I continually train the top team on the innovation process so they contimue to innovate after the programme of work is complete. Often companies ask me to remain with the team as a resource to guaruntee success.
"Cathy led an idea generation programme which we ran for the senior 40 managers in the group. Her work in advance coupled with her leadership of the workshops ensured that the programme was interesting and thought provoking and, most importantly, led to real quality outputs. I would strongly recommend her to any company considering a similar exercise."