Fill the pipeline with high-margin customers and rid yourselves of the ones that drain you and your team. The gold is in your current goldmine of customers, so if you focus on improving service and finding new ways to help your customers succeed, the results will follow.
Your customers and the service you provide them with must be front and centre of the conversations and plans you have for your company. Build your vision and purpose around your customer, link it to performance and watch every aspect of your business improve.
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Marketing defined by the grandfather of marketing Philip Kotler ‘is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires’. Yet the majority of SME’s do not recognize the impact that marketing can have on their business. Read On... By Cathy Winston on 20-03-2018 at 13:32
Innovation 4 Growth is a programme designed for ambitious businesses who want to use innovation for growth in the marketplace. I4G focuses on supporting companies to drive international growth through innovation. Read On... By Cathy Winston on 11-03-2018 at 11:40
What is an intrapreneur you may ask? According to Newlands, 2015, an intrapreneur is someone within a company that takes risks in an effort to solve a given problem. Why should you introduce an intrapreneurship programme in your company, well because intrapreneurs are the drivers behind innovation, they increase productivity, are proactive in understanding market trends and are the building blocks for a company’s success. Read On... By Cathy Winston on 01-03-2018 at 18:46
In this important talk Cathy explains that any crisis is related to a simple fact that the company is not serving its customers any more. The biggest challenge in such a situation for an executive is to stop looking at the figures but instead turn their attention to the change in the needs of their top customers.
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