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Cathy Winston Increase present profits while planning for future growth

Cathy's Approach

who we are

At Cathy Winston and Company we are experienced marketing and business strategists who are passionate about finding new sources of profitable growth through industry knowledge, commitment and involvement of your team, deep understanding of your customer's needs and a clear vision for the business. We bring fresh business thinking with a people centred approach to deliver winning strategies for your business.

what we do



Marketing-led Business Strategy

Fill the pipeline with high-margin customers and rid yourselves of the ones that drain you and your team. The gold is in your current goldmine of customers, so if you focus on improving service and finding new ways to help your customers succeed, the results will follow.



Commercial Mindset in Your Culture

Your customers and the service you provide them with must be front and centre of the conversations and plans you have for your company. Build your vision and purpose around your customer, link it to performance and watch every aspect of your business improve.


You can find out more about what we do on our services page.

When you are spinning on the same step and stuck in business as usual, it can be difficult to step out and step back. If you set aside the time, we bring the tools and the frameworks to allow you and your team to look at your industry and your customers with fresh eyes and renewed energy. We translate your business opportunities and ideas into action plans that work. And we strongly believe that growth and profit are only achieved through your employees commitment and your customers level of satisfaction.

latest blog entries



Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Peter Drucker

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