Fill the pipeline with high-margin customers and rid yourselves of the ones that drain you and your team. The gold is in your current goldmine of customers, so if you focus on improving service and finding new ways to help your customers succeed, the results will follow.
Your customers and the service you provide them with must be front and centre of the conversations and plans you have for your company. Build your vision and purpose around your customer, link it to performance and watch every aspect of your business improve.
You can find out more about what we do on our services page.
In this video Cathy talks about a situation where a company can end up in the rut of everyday grind and head-on competition. Cathy thinks that it is vitally important for a firm not to forget the mindset which it had when it was starting out on its business path.
See all blog posts and videos on our blog page.