For success in turbulent times, think “customer-back”.
Rapid change. When most people hear that term they default to what makes them feel safe and comfortable. They dig deeper into what they know, bracing themselves for the storm.
What if, instead, you reframed turbulent times and embraced them with optimism?
What if instead of being steadfast and braced, you looked up and sought to move your business boldly through the change?
Instead of just surviving, you could be a calm confident company with a clear vision, capable of navigating any change.
A Calm Confident CEO understands and promotes future and market-back thinking.
“Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." (Peter Druker)
Marketing and Innovation focuses on discovering, adapting and designing new approaches on 3 core business pillars.
1. Anticipating and responding to Customer needs.
2. Developing and designing better products and services to support the customer.
3. Seeking engagement and contribution from employees on ways to deliver excellence to the customer.
Are you a Calm Confident CEO?
For the tools and techniques to get there, please get in touch.
